Imagine opening your Netflix account and seeing four independent Turkish television shows, an advertisement for a German horror movie, and three movies you’ve already seen, but didn’t really like.
Not very helpful, right? Fortunately, Netflix has customized their product to offer personalized recommendations in a way that will please their users, and keep them coming back for more. The home screen shows the viewers content that is customized to their preferences, and the lists are tailored to pique their interest and show them what they are most likely to be interested in.
Unfortunately, they haven’t come up with a way to get all the members of your family to agree on which movie to watch.
Similarly, not all of your customers want the same thing or use your product the same way. Product customization is the key to catering to these different needs and serving your customer base in a meaningful and personalized way.
What is product customization?
Product customization refers to enabling customers to personalize a product according to their needs and preferences. Add ons, exclusive functionalities, templates, and flexibility with product design all count as different forms of personalization.
Product personalization is an essential element in delivering tailored customer experiences to different segments of users. It is the key to driving customer loyalty and increasing customer satisfaction. Here’s a closer look at why you should be customizing your products for your customers.
4 ways customized products impact customer satisfaction
#1 Cater to different customers’ requirements
Regardless of whether you sell a physical product or online software, your customer base has different wants and needs.
Remembering that all of your customers are different, is critical to creating a product that is attractive to as many people as possible. As the old saying goes – if you try to appeal to everyone, you’ll appeal to no one.
80% of customers have grown to expect and desire personalized experiences. – McKinsey & Company
Millennials are particularly attracted to the idea of customization. In the book Custom Nation, Anthony Flynn and Emily Flynn Vencat explain that, “millennials (13 to 31-year-olds) have grown up with customization, and naturally expect it in every aspect of their lives.”
Instead of being just generally suitable for your clientele, you can customize your product to be specifically perfect to every different segment of users.
Instead of being just generally suitable for your clientele, you can customize your product to be specifically perfect for every different segment of users.
Brands such as Netflix and Function of Beauty have been developed around the idea of hyper-personalization, which makes it possible for everyone to get exactly what they want at the press of a button.